Business.
A retail revolution is coming! - we are at the brink of a massive change in retail, with the creation of the internet, and the ability to purchase goods via the net. Traditionally people used to go to the high street to buy all their goods, and they were limited to what they were able to buy. We are starting to see a sea change in the way people do shopping of a whole variety of goods.
For example goods that were sale in certain countries were not available to people at home in Britain, if you wanted a rare edition item made in America or Japan you had a hell of a job trying to find it here, and it involved going out and seeking specialist shops. - electrical goods could only be bought from outlets on the high street. Common foodstuffs could only be bought from supermarkets. Music and video were sewn up by the big labels, and prices were high. However with the emergence of the internet, we are on the brink of a massive change in how we do our shopping. Admittedly the costs of having a high street store meant that they had to charge a lot to make it profitable to the labels, so at the height of the high street power, a simple music CD was normally �199 or more.
What the internet has done is given us more choice, in what we are available to buy, and most importantly, were from at what price. - it also provides us with a good sense of anonminity, and with the leaps and bounds in security a better sense of trust. We now have the choice of searching out at the push of a button, an item we want that we would be unable to get in a normal retail store. There is still a long way to go before we totally trust the internet to buy goods from, and I feel governments need to look at the internet retail sector, and put in place codes of conduct both for retailers, but for customers as well. More and more people use Ebay to buy goods from and the sales in music and video at high street stores is shrinking. The explosion in retail sales on the internet can be seen in many area' s now.
So much so that the virgin group sold off the high street stores. - they now can search out and find items they would not normally see in a normal retail store. People are becoming to realize that they can buy goods online at a much cheaper cost and that they have a wider choice of the goods they buy. A good example of this is I was looking to buy a push chair for my baby son, and when I went to a number of high street stores they were asking for a minimum of �1599 and all the rest of the bits and bobs I needed I had to buy separately. This is the power of the internet, gone is the need to have a store on the high street, with a lot of heavy overheads and with the limitations on the number and type of stock you have. I then did a search on the net and found a really good pushchair at �599 with more than I needed. Now retailers can offer more at a much cheaper price, which makes the internet a lot more attractive than high street stores.
There are things though that still need to be done, people and retailers must be able to feel security in there transactions. - all this combined will in the next number of years revolutionise the retail sector, and offer people a lot more choice. More needs to be done to combat fraud and scammers on the net. Some of their tricks involve bogus websites, and cost people, bogus offers millions of pounds every year. The majority of scammers incidentally come from Africa and Eastern Europe. The thing I would say is to buy from a trusted site, a site that has a code of conduct, and then hopefully everything will go well.
We all have heard of the horror stories but with greater support and leaps in internet security, we are about to see a welcome revolution in retail that can make shopping a much nicer experience.
No comments:
Post a Comment